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I must explain No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. anyone who loves To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure

who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; Equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple denouncing
this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains

to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure

we denounce with righteous indignation and dislike men every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of denouncing
this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains